AIDA: Attention-Interest-Desire-Action - From MindTools.com, Awareness, Interest, Desire, Action financial definition.
Awareness, Interest, Desire, Action financial definition.
19/06/2017 ÿú In reality, the funnel isn?t dead it has simply narrowed. With the immediacy and always-on nature of digital media, how we process and react to advertising has changed. Consumers are increasingly jumping straight from awareness to action, moving almost instantaneously through the interest and desire phase.
Awareness, Interest, Desire, Action In marketing, a model of the four steps a person takes in deciding upon an action (especially a purchase). Awareness occurs when, through advertising or word of mouth, a person comes to know the existence of the product. Interest is a curiosity that causes the person to seek out more information.
05/08/2020 ÿú STAGE I: AWARENESS . Developing curiosity and craze about your product and service in the general public is the very first stage of sales funnel. Limiting yourself to the awareness of only selected groups of people will not serve you with the maximum results. Awareness is essential to be done at a massive scale.
If you search for the term AIDA, you'll find one of two topics: 1) a four-act opera by Italian composer Giuseppe Verdi that premiered in 1871 detailing the story of star-crossed lovers or 2) a model used in marketing and advertising named after an acronym for Awareness, Interest, Desire, and Action.
Product placement, Augmented reality, Showroo?, Point of sale display, Ambush marketing;"
